Role: Lead designer
Team: 1 designer, 1 PM, 3 engineers
Duration: 3 weeks
Oath is a seed stage startup focused on supporting new parents in the postpartum phase. I redesigned our core product, the community experience. I re-structured the navigation to allow members to easily get to content and reduce the "empty room" feeling. I also streamlined our visual system to allow for new roles in our community. This project led to a 280% increase in customer growth.